Mount Maunganui Golf Club required a rebrand to create a fresh, new identity for the club, and take it into the next stage of its life. With several exciting new opportunities in the pipeline, it was time to make a change, and portray Mount Golf Club as one of the leading clubs in the country.

Smith Design was tasked to create a logo and brand that was simple yet striking, modern, but also timeless. Working closely with Manangement and the Board, I developed a logo and brand suite that mimics rolling sandy dunes, irregular windswept land forms, sea breezes and roaring waves. The organic forms of topography lines and the colours of the coast create an identity that is formed by nature. This will tie in with the Course redevelopment, and guide the Club into the future.

The new brand is now fully up and running, with striking new signage across the buildings and Course, plus new staff uniforms and Pro Shop apparel.

+Logo & Brand, Stationery, Annual Report, Advertising, Marketing Materials, Building & Vehicle Signage, Apparel